Friday, December 19, 2014

Program cooks up non-event benefit

By The Herald Staff | 3/14/2014

It’s a non-event event.

Instead of throwing a costly, time-consuming black tie fundraiser, Mid-America Nutrition Program is trying something a little different this year, Chris Bean, the agency’s director of development and outreach, said.

It’s a non-event event.

Instead of throwing a costly, time-consuming black tie fundraiser, Mid-America Nutrition Program is trying something a little different this year, Chris Bean, the agency’s director of development and outreach, said.

“We considered throwing the fundraiser event of the year, but helping fund nutrition for seniors shouldn’t require good people to go through a huge expensive ordeal,” an information packet from Mid-America Nutrition said. “Our style is to keep things low-cost, but effective.”

The non-event invitation was sent out to people Mid-American Nutrition might not have tried to reach in the past, Bean said. In the invitation, people can fill in their information with an amount they’re willing to donate, and mail the donation in, as opposed to having to go to a fundraising event to help.

“I’m sure we’ll do more of the old ways again sometime, but we’d like to mix it up so it’s not the same thing every year,” she said. “Since we have a relatively new staff — Kathy Duderstadt is our new executive director and Candy Huffman is the new financial manager, and I’m new as well. We have three people in new positions so we were trying to come up with something really quick so we can get the grant again.”

This month is the March for Wheels campaign, she said, and Mid-America Nutrition is attempting again to gain a grant from Meals On Wheels America, Bean said. The more initiatives the program does, the more money it’s likely to receive from the grant.

Mid-America Nutrition is planning fundraising events for the Champions Week next week, Bean said, where local officials from the counties and cities Mid-America Nutrition serves, will be helping to deliver meals to seniors.

“There are 49 people that aren’t usually out there delivering that are going to be doing it next week,” she said. “The non-event is part of that too because we do several events during the year, and this is a new one we’ll be doing.”

Among the officials participating are county commissioners, city council members, police officers, fire chiefs and even newspaper reporters, she said.

Mid-America Nutrition also is planning its Trail Ride event April 5 at Pomona Lake and a Sporting Clay Shoot fundraiser June 14 at Pomona Lake as well, Bean said.

“We’re just trying to reach new people,” she said. “Forty percent of our funding comes from donations and fundraisers, so we’re trying to think outside the box.”

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