Wal-Mart deals with fox meat in donkey products in China
By THE HUTCHINSON NEWS | 1/13/2014
Residents of China are feeling a bit slyer, but they’re braying like asses.
Well, how would you interpret this headline in an area newspaper: “Wal-Mart eyes legal action over donkey meat recall”?
The reading of that headline alone makes one think the donkey meat was found in products sold by Wal-Mart in the U.S. But actually it’s the Chinese who like a little donkey, considered a delicacy in some parts of China. They draw the line, though, if fox meat is added to their donkey products.
Americans would draw the line at both — or should, at least in our view.
At any rate, Wal-Mart is considering legal action after DNA testing showed traces of fox in the donkey meat in some of Wal-Mart’s 404 stores in China.
Considering legal action? Who’s the ass here?
This has become a costly marketing faux pas for Wal-Mart. The fox debacle caused the mega store to recall all donkey meat in China, withdraw all its products from supplier Dezhou Fujude Food Company and offer compensation to customers who consumed the donkey-fox combo product.
So Wal-Mart might want to do more than consider legal action. And it needs to take a lesson from KFC. The colonel and his chicken still are working to repair their reputation after a 2012 report showed some suppliers were giving chickens unapproved levels of antibiotics.
If Wal-Mart fails to act, it still might be fighting the fox allegations in 2016. The company should not assume the Chinese will be forgiving. After all, you know what happens when one assumes. Except in this case, Wal-Mart would be the only ass.