Tuesday, November 25, 2014

PSA details effects of texting and driving for young and old

8/19/2013

It can wait. Nearly every child has heard that message from their parents,≠ but perhaps some adults need to hear that message from kids too.

Mobile phone providers, AT&T, Verizon, Sprint and T-Mobile, recently teamed up to create some public service announcements about the dangers of texting and driving. The filmmaker, Werner Herzog, Switzerland, took the assignment a step further and created a 35-minute documentary titled “From one second to the next.” The movie, as reported by National Public Radio, shows the “interior side of a catastrophe” from the perspective of victims’ family members as well as those “selfish” people who were texting and driving.

It can wait. Nearly every child has heard that message from their parents,≠ but perhaps some adults need to hear that message from kids too.

Mobile phone providers, AT&T, Verizon, Sprint and T-Mobile, recently teamed up to create some public service announcements about the dangers of texting and driving. The filmmaker, Werner Herzog, Switzerland, took the assignment a step further and created a 35-minute documentary titled “From one second to the next.” The movie, as reported by National Public Radio, shows the “interior side of a catastrophe” from the perspective of victims’ family members as well as those “selfish” people who were texting and driving.

The movie, which is expected to be shown at schools around the country, also is available on YouTube now and is worth the small investment of time to be reminded of the oft-stated dangers of texting and driving: http://tsminteractive.com/from-one-moment-to-the-next-texting-driving/

For those less familiar with the facts, take a look at www.itcanwait.com to learn that studies show those who text while driving are 23 times more likely to be in a crash. Those who believe they are invincible likely will find out otherwise when they kill either themselves or some other unsuspecting individual.

The words of one of the driving-texters in the movie, Reggie Shaw, though may say it best. “It is selfish,” Shaw said, you should give more than you take. Shaw killed two people and can’t change that fact. He now publicly proclaims that no message is worth what he did but how can others be convinced of that?  One thing to try with a habitual driving while texting person is the texting simulator on the ItCanWait website: http://www.itcanwaitsimulator.org/#sthash.0ChcVQ0Z.dpuf.

It provides a powerful reminder that no one should text and drive. Times have changed and texting has become a default behavior — regardless of the circumstances or venue — for many people. Many people assume teens are the main culprits of texting and driving because many possess a seemingly permanent posture of looking down at their cell phone, however adults can be just as guilty. Kids shouldn’t have to beg their parents not to text and drive but if that is what it takes to prevent an accident then that is what ought to happen because it is true — It can wait.

Jeanny Sharp,

editor and publisher

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