Wednesday, November 26, 2014

Comp list benefits Walmart’s profits

10/2/2013

[Editor’s note: The following Reader Forum submission takes Herald columnist Linda Brown to task for a recent column in which Brown chastised shoppers who use price matching, in effect taking their business to big box retailers that honor others’ prices, rather than to the smaller community grocery stores and merchants that set the original sale prices.]

Linda Brown should be ashamed of herself for writing the Sept. 19 Herald column about “sticking it to the merchants.”

[Editor’s note: The following Reader Forum submission takes Herald columnist Linda Brown to task for a recent column in which Brown chastised shoppers who use price matching, in effect taking their business to big box retailers that honor others’ prices, rather than to the smaller community grocery stores and merchants that set the original sale prices.]

Linda Brown should be ashamed of herself for writing the Sept. 19 Herald column about “sticking it to the merchants.”

Before writing such a column, perhaps Linda should research the facts. Perhaps she does not know that Walmart has an agreement with Emily Graves to produce the “comp list.” What this list does is bring customers into our local store, rather than traveling to Lawrence for special prices. The advantage to Walmart is that, while in the store for discounted prices, the customer ends up doing all his or her shopping there. So, instead of “sticking it” to Walmart, this ends up being very profitable for the company and undoubtedly Walmart is laughing all the way to the bank.

That is as it should be. We want our merchants to operate with a profit. Otherwise, they will leave our town ... and what would we do without Walmart? We’d be driving to Lawrence for the bargains. Lets keep shoppers at home.

I know Emily personally and have the deepest admiration for her. She is a mother of two, works full time at Ransom Memorial Hospital, recently graduated from college and now is pursuing her master’s degree. She produces the comp list at no cost, only as a public service. This must take considerable time. I personally don’t know how she is able to handle all of this. She is one of the sweetest and most efficient gals you could ever know.

Linda Brown’s column points out, again, the difference between those who have the means to never look at a price tag and those who, out of necessity, watch every penny and appreciate the opportunity to stretch their grocery dollars, and perhaps feed their families just a wee bit better. We have many in our area in that category.

Please watch who you criticize. Get the facts.

— Vera Weber,

Ottawa

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